Privacy and Spam Policy

This Privacy Policy applies to the Flower Market website and platform (the « Website » and the « Platform ») operated by Flower Market Inter-provincial (« us », « we », « Flower Market ») and available at mfloral.ca, and it aims to govern how we handle the personal information of individuals who visit the Website or use the Platform (« you »).

The handling of personal information by organizations is regulated, and we need to obtain your consent before performing certain operations. By browsing the Website or using the Platform, you accept this Policy and you consent to the collection, use, disclosure, retention and disposal of your personal information in accordance with the terms and conditions described in this Policy.

IF YOU DO NOT WISH TO BE BOUND BY THIS PRIVACY POLICY, PLEASE STOP BROWSING THE WEBSITE OR USING THE PLATFORM.

Collection of information

Information collected from you

We collect information you voluntarily share with us either through the interface of the Website or the Platform (e.g., by filling out a form) or otherwise. Such information may include:

  • Your first and last name
  • Your date of birth
  • Your email address
  • Your phone number
  • Your physical or mailing address
  • Your country, province or state of residence
  • Any document or data you upload to the Website or the Platform
  • Information you communicate to us through the Website or the Platform, or by email or telephone

Information collected from a third party

You agree that your pharmacist or any person they have authorized may send us personal information about you, including the following information:

  • Your first and last name
  • Your email address
  • Your phone number
  • Your physical or mailing address
  • Your country, province or state of residence

Information collected automatically

We collect some information automatically while you browse the Website and use the Platform. This information may include:

  • Your computer’s IP address
  • Your browser settings and your operating system
  • Your mobile device settings, if you are accessing the Website from a mobile device
  • Location data and geographical coordinates
  • Pages visited, products viewed and clickstream data

Information collected through cookies

We use cookies to improve the performance of the Website and the Platform and your experience. Cookies are very small files that are saved on your hard drive by the server hosting the Website or by third party servers (ad servers) that make it possible to recognize you when you visit the Website and personalize its content. Some cookies are deleted after you close your browser (session cookies), while others are kept indefinitely (visitor cookies). Some of the information that is collected automatically could be associated with you due to the use of cookies.

We collect and retain all of the information described above in accordance with this Policy.

Some of the information collected is not personal information and is not subject to some of the obligations provided for in this Policy or in the applicable laws and regulations.

Use of information

We use the information collected to:

  • Contact you about our products and services
  • Build databases with the contact information of our clients and potential clients
  • Personalize your experience on the Website and the Platform, including by storing your preferences and selected features.

Payment information (credit cards, PayPal accounts) is handled by third parties and is not retained or stored by Flower Market.

We use the information collected automatically on an anonymous basis to:

  • Monitor traffic on the Website and the Platform
  • Improve the Website’s performance, including by determining which pages are visited and which features are most frequently used
  • Perform analyses on visits to the Website and use of the Platform

Storage and security measures

We keep the collected information until you ask us to delete your personal information or until our activities no longer require this information to be kept.

The collected information is stored in electronic format on remote servers, which may be located outside of Canada. Flower Market takes appropriate measures to ensure its service providers outside of Quebec comply with the applicable regulation governing the handling of personal information.

The collected information is protected by computer security measures that are commercially reasonable given the information’s sensitivity. We do not control the specific security measures put in place by our hosting service providers to protect the collected information, but we make sure those providers provide sufficient guarantees regarding the security of hosted data.

Confidentiality of information

The personal information collected remains confidential at all times. Flower Market’s staff is aware of this Policy and of the confidential nature of the personal information. Except as provided for in this Policy, your personal information will never be disclosed to anyone unless you have given consent.

Disclosure of information

The collected personal information is accessible only to our officers and employees who need to access and use it in accordance with this Policy. The collected information is also accessible, without your consent, to our mandataries, agents or service or business contractors, where such information is needed to fulfill their duties or to perform their mandate or contract. In such cases, these persons or organizations will undertake to keep personal information confidential and to use such information only for the purposes of fulfilling their mandate toward us.

In the event that the sale or restructuring of the company operated by Flower Market is being contemplated (a « Transaction »), we may disclose collected information to persons or organizations involved before and after the Transaction, whether or not it is actually completed. In such a case, these persons or organizations will undertake to keep the disclosed personal information confidential and to use such information only to assess the feasibility or appropriateness of the Transaction and in accordance with this Policy.

We may also disclose your personal information to third parties if a competent authority orders us to do so or if such disclosure is expressly authorized by law.

Access to information

You may access some of the personal information that we have about you through the Website and the Platform. If you would like to correct inaccurate information, please send a written request to us through the “Contact us” section of the Website.

You may request access to personal information that is not accessible through the Platform by sending us a written request to the following address:

Flower Market Inter-provincial
5640 boul.
Thimens
Saint-Laurent (Quebec) H4R 2K9

We will respond to your written request no later than 30 days following its receipt. We will give you reasonable access to personal information about you that appears in our records in accordance with the applicable regulation. Fees could apply in certain cases.

We may verify the identity of a person who wishes to access personal information. The information provided for identity verification purposes will not be recorded or used for other purposes.

At the request of the concerned individual, we will make their personal information permanently inaccessible.

Unwanted emails

We comply with the applicable laws and regulations regarding unwanted electronic messages (spam). If you no longer wish to receive electronic messages from us, you may notify us at any time in writing at info@mfloral.ca.

However, we may still contact you about your use of the Platform and your personal information.

Changes to the Policy

This Policy may be amended to reflect changes in our personal information handling practices. When a change is made, we will notify you at the email address included in your profile on the Platform at least 30 days before the change takes effect. By continuing to use the Platform after the new Policy comes into effect, you accept the Policy as modified.

Governing law

The handling of personal information is governed by various laws and regulations in different jurisdictions. This Privacy Policy and any related operations will be governed by the laws of the province of Quebec and the laws of Canada applicable therein, and must be construed in accordance with these laws.

Any dispute or complaint regarding the handling of personal information by Flower Market must be submitted to the competent authorities in the province of Quebec or in Canada sitting in the judicial district of Montréal, thereby excluding all other jurisdictions.

Additional information

For more information on how we handle personal information, you may contact us at:

info@mfloral.ca